Tree Farm Communications --Opportunities in the Expanding World of Direct to Consumer Marketing (2-Cassette Session)

Opportunities in the Expanding World of Direct to Consumer Marketing (2-Cassette Session)

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Speaker(s): Craig Root Steve Gross Bethany Zepponi Lesley Berglund Lisa Johnson
Wine e-commerce, tasting rooms and wine clubs allow wineries of all sizes to connect with consumers and gain valuable insights into their expectations of the wine experience. Members of this panel will share their expertise on direct marketing to enhance consumer satisfaction and winery bottom lines! This session includes an update of regulatory and legislative activity in the states since the positive Supreme Court ruling on direct shipping of May 16, 2005.
Product Code:	EVX61-051/052
Date Taped:	1/24/2006
Price:	$17.00
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Sponsored by:	Unified Wine & Grape Symposium
From Conference:	Unified Wine & Grape Symposium ~ 2006
Other Conferences in the Category: Beer and Wine Industry