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(2-AUDIO CD DISC SET) High-Profile Publicity: Make Your Brands Come Alive!
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Speaker(s):
Nancy Light
Megghen Driscol
Kate Jones
Jim Gordon

Beyond the scores and critics, there's a world of opportunity for brand recognition in the proliferation of lifestyle magazines, from epicurean to travel and beyond. This session explores the range of "new" magazines, newspaper sections and Web sites with dedicated wine coverage and shows you when and how to reach editors and put together a unique "pitch." Learn how to can put the power of the lifestyle press to work for you!
Product Code: EVA51-061/062
Date Taped: 1/25/2005
Price: $25.00
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Sponsored by: Unified Wine & Grape Symposium
From Conference: Unified Wine & Grape Symposium ~ 2005


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Beer and Wine Industry



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