Tree Farm Communications --Staying Close to Your Customers: Simple and Inexpensive Ways to Get Consumer Feedback

Staying Close to Your Customers: Simple and Inexpensive Ways to Get Consumer Feedback

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Speaker(s): Liz Thach John Stallcup Patrick C. Merrill Janeen Olsen
Interested in learning more about wine drinkers, including your customers, but not sure where to start? This session describes a continuum of methods- from simple and inexpensive to "state-of-the-art" to gather customer feedback on your wines, packaging, vineyard brands, tasting room, brand image, and other important marketing and sales issues. More important, panel experts will describe the pros and cons of using different methods, and how to interpret the results and create impactful action plans that will help you increase sales and enhance brand image.
Product Code:	EVX51-050
Date Taped:	1/25/2005
Price:	$10.00
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Sponsored by:	Unified Wine & Grape Symposium
From Conference:	Unified Wine & Grape Symposium ~ 2005
Other Conferences in the Category: Beer and Wine Industry