Tree Farm Communications --Branding Through AVA’s

Branding Through AVA’s

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Speaker(s): Jerry Lohr James Lapsley Nick Frey Jamie Peha
The session will analyze the value of American Viticultural Areas and look at who gains what in the development and promotion of appellations. What do growers, small, mid-size and strong brand name wineries gain? Do appellations help retailers sell more and do consumers find them helpful in making a decision to purchase a particular wine under $12 in value? What have been effective AVA promotion campaigns that resulted in expanding sales? What were the costs and how do emerging regions evaluate the most effective use of scarce resources? Is there value for established brand names to invest in regional promotions?
Product Code:	EVX21-110
Date Taped:	1/30/2002
Price:	$10.00
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Sponsored by:	Unified Wine & Grape Symposium
From Conference:	Unified Wine & Grape Symposium ~ 2002
Other Conferences in the Category: Beer and Wine Industry